30 years ago Godin was a small printing broker with one client. Today, it's a Toronto based production powerhouse working with leading CPG companies and brands. However, the Godin brand itself was left behind, never being addressed in the companies 33 years.

After interviewing key stakeholders it became clear that although Godin was a full service provider of creative, print and distribution, convincing clients to use the full-scope of their offerings was challenging. I was tasked to update the brand with a new position that would reconcile all of their departments – design, structural engineering, print, production, warehousing and fulfillment – under one roof. A one-stop shop for their clients needs.

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